By Erick Mongare
In today’s social media-dominated world, it can be a challenge to balance one’s personal and professional life online. Many individuals use social media to share updates on their personal lives with family and friends, while others use it to promote their businesses and connect with customers.
This raises the question: Should one separate personal and business life on social media?
A recent conversation with a friend and a meeting I attended brought up this topic, and it proved to be a confusing and complex one. The conversation highlighted that many people confuse their personal and business lives on social media, blurring the lines between the two.
When we post about our personal lives on social media, we are opening up our world to others and let them experience our moments with us. This can include sharing photos of family vacations, updates on life events, or simply sharing our thoughts on a given topic. This type of content is meant to be shared with friends and family, and it’s a way to stay connected with those who are important to us.
On the other hand, when we post about our business lives on social media, we are presenting ourselves as experts in our fields and letting others know what we can offer to solve a certain problem. This can include promoting a new product or service, offering advice on a particular topic, or showcasing our professional accomplishments.
So, should one separate personal and business life on social media?
The answer is not clear-cut, as it depends on individual preferences and circumstances. Some people prefer to keep their personal and professional lives separate, using different social media accounts for each. Others prefer to blend the two, sharing both personal and professional content on the same accounts.
There are pros and cons to both approaches. Separating personal and business accounts can make it easier to maintain professional boundaries and protect personal privacy while combining them can help to build a personal brand and showcase the person behind the business. It’s important to consider which approach works best for you and your goals.
In my second blog I will explain the Cons and Pros, on the meantime whats your take on this?
In conclusion, separating personal and business life on social media is a personal decision that depends on individual preferences and circumstances. It’s important to consider the pros and cons of each approach and choose the one that works best for you. Whatever you decide, remember to stay authentic and true to yourself both in your personal and professional life, both online and offline.
Share your thoughts.
#business #socialmedia #content #experience #brand