Social Media Marketing & Advertising

Social Media Marketing and Advertising in Kenya, as well as around the world for businesses, is not a fad. It is actually one of the best ways to reach out to and communicate with your target audience. Ric Digital has worked and helped numerous businesses develop and roll out effective social media strategies. True success in social media marketing and advertising is largely measured by audience engagement. And to achieve high engagement, we work with and guide businesses on how to be in constant interaction with their following across those platforms that perform best for their brands.  Publishing engaging and relevant content is also an important part of an efficient social media strategy. All published content and creative should motivate followers to take action e.g. to visit the business website to learn more about your brand message. Once followers understand your brand story and identify your products or services as a possible solution they are looking for, there is greater potential for them converting into a customer.

Ready optimize social media marketing and advertising to grow your business? We are here to help:

Web Design, Management & Optimization

There are many people who wonder how having an optimal web design can benefit your company. There are basically two factors that define a website: quality and visibility.

Today an efficient and attractive website is synonymous with more customers and therefore more sales, but there is also a huge competition on the Internet that you must face to excel and be successful. Therefore, it is essential for your business to contact experts in web development and trust them to create your website.

Internet users have become increasingly selective in terms of the web pages they visit as they are in contact with hundreds of them every day, making the quality of your site of vital importance. The quality of a site is given by several elements that involve both web development and web design. Usability is one of them. It is very important that your site has a friendly design and that it is easy to explore.

We help design, manage and optimize the content on your website so that you retain and convert the visitors to your site. We are here to help:

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Event Marketing & Social Media Coverage

Marketing & Social Media Coverage

Are you planning to host your annual gala dinner, hold an epic product launch or host an activation to engage with existing and potential customers? Well, social media might just be the key to building your firm’s presence as a brand online. Live event coverage captures your audience’s attention as the content is fresh and exciting, as well as ascertains to your audience that your brand is dynamic and socially relevant.
With live event coverage, you are not only able to engage attendees of the event, but you are also able to market future events by instilling true feelings of FOMO (fear of missing out) in all those who are not at the event.
At Ric Digital, we help you handle all aspects of your event’s online presence including pre-event marketing, live event coverage, and post-event recap.

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Content Marketing

Content Marketing is, “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action”

At Ric Digital we understand that useful content should be at the core of our client’s marketing efforts. Traditional marketing is becoming less and less effective by the day, and as a forward-thinking Agency, we know there has to be a better way. We provide content marketing services that are aimed at increasing traffic to your website and other digital marketing properties. These platforms may be social media, search engines, text messaging as well as email marketing campaigns. We work closely with our clients to produce relevant engaging content that appeals to your audience, builds trust and positively influences their purchase decisions. This includes strategic planning and development, content writing, editing and publishing on your website and digital platforms

Looking for a trusted partner to guide you down this path? Talk to us.

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Digital Campaign Strategy & Execution

Developing a digital marketing strategy takes a lot of planning and research. We save the trouble by doing this for you so you can focus on providing a great product or service. This is what we do:

Create a Detailed Buyer Persona. You need to know your target market inside and out in order to effectively market to them. We help to build the persona of your buyers and understand their wants, desires and online activity.

Clearly State Marketing Goal(s). We set out clear communication goals, based on your brands long-term and short-term goals, that are precise and attainable.

Inventory of Current Digital Assets. This includes your website, blog, and social media accounts, as well as any mentions you have on other sites. We use a 360-degree approach to digital marketing to ensure that all channels are optimized for communicating your brand’s message.

Evaluate Current Digital Marketing Efforts. Analyze what is working and what is not. How much you are spending, and how much you are getting in return, as well as how this can be improved?

Write Out and Execute a Detailed Plan. What specific steps are you going to take to reach your goal? Will you include social media advertising? Content marketing? A PPC campaign?

Looking to take the next step in your digital campaign strategy? We are here to help:

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Email marketing

Email, has now been around for over forty years. It’s a form of communication that many argue is outdated and irrelevant in this world of smart phones and social media that we live in today. Email has been used for many years for personal communication, business communication, and yes – marketing & advertising.

However that the old way of doing email marketing no longer relevant in 2019; With purchased lists, non-relevant content, and spammy subject lines – you’re more likely to end up in a person’s junk folder than grabbing their attention in the inbox.

Through the use of segmentation, personalization and a true effort in understanding of your customers and where they are in their purchase journey, it’s now easier than ever to put the right thing in front of the right person at the right time through email.

People are still checking their emails more now than ever before and it’s undoubtedly one of the most profitable marketing channels out there.

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Search Engine Marketing & Pay-Per-Click Advertising

It can be impossibly frustrating to put a ton of time and money into building your brand and its site, only to realize that you aren’t even ranking on the first page yet…or the first three pages, for that matter.

Unfortunately, while time, great technical knowledge, and some in-depth keyword research will eventually allow you to climb through the search engine results pages (SERPs), good search engine optimization (SEO) takes time. The good news is, search engine marketing (SEM) search engine marketing can help you skip a few steps and a lot of time.

With search engine marketing, you pay to show your ads to users who are actively searching for the keywords you’re targeting. You don’t need a high site authority in order to be able to show up on the first page of Google when you’re willing to pay for it.

We are here to help you navigate these complex waters and ensure that each ad that is set up brings in tangible results.

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Digital Communication and PR

Digital Communication & Public Relations

Digital Communication and & Public Relations is a strategy used to increase awareness of your brand using online methods. In many ways, it’s similar to traditional communication and PR, but it offers the opportunity to reach a much broader audience that can’t be reached with only offline methods. To make the most impact, digital communication & public relations relies on Internet-based strategies such as search engine optimization, content marketing, influencer outreach and social media.

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Branding & Graphic Design

They say you can’t judge a book by it’s cover, but when you pick up a new book, that’s exactly the first thing you use to decide if you want to read it. As much as we don’t want to admit it just because a product is good, doesn’t mean it will sell. The way a brand or product presents itself to potential customers forms the basis for how it will be judged.

Proper branding is more than just looking good. It is a statement of who your brand is, who you are trying to reach, what your brand values, and why people should interact with your product.

Don’t just settle with an image that is good. Make your customers feel and fall in love with your brand.

We help you figure out what you want people to see, and feel, when they see your brand. Ready to be seen the right way? We are here to help:

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Mobile app development

It’s important that your software is reliable, secure, & meets standards. We’ve consulted, delivered & supported mobile solutions that meet and exceed our clients expectations here in Kenya and abroad. Intrepid Data Systems offers quality mobile applications for iOS, Android, Blackberry and Windows Mobile 8. Engage with our team of project leaders and analysts to help you understand your project requirements and lead you forward through consultation and technical expertise to deliver mobile applications that exceed your expectations.

We are experts in backend integration and development for mobile applications. To complete your mobile application, we can also develop and deploy applications into the relevant app stores.

Ready to get started?

Contact us on +254707628000