Marketing has always been about promoting yourself to an ideal audience in the right place at the right time. Whether you are selling a product, promoting a brand, or offering a service, your goal is to market yourself to the right customer and beat the competition.
In the past ten years, the number of people that use the internet has more than doubled. The way that people shop and search for services and products has changed remarkably, which means marketing has changed as well. Nowadays, digital marketing is essential to survive as a business.
What is Digital Marketing?
Digital marketing covers all of your marketing efforts that take place online. From your website to social media marketing, digital advertising, email marketing, and beyond – there are a wide variety of resources and strategies that you can utilize to successfully market yourself online:
Here are the main resources that you can use for internet marketing:
- Blog posts
- Online brochures and e-books
- Social Media (Facebook, Twitter, etc.)
- Online reviews (Yelp, Google My Business, etc.)
- Branding (logo, style, fonts, etc.)
All of these resources are important factors when it comes to digital marketing. But where do you start if you want to develop a digital marketing strategy? This is where RIC Digital Solutions can help. We are a full-service digital marketing agency that offers strategies that will improve your online presence, increase your leads, and beat the competition. Here are the digital marketing services that we offer:
Search Engine Optimization (SEO)
SEO is the process of optimizing your website to rank in search engine results. Search studies show that a majority of users don’t search past the first page of results when navigating the web, which means that it is vital to optimize your website so that you can show up in first page results. RIC has the expert team and professional strategies to boost your rankings and increase your organic traffic.
Pay Per Click (PPC)
Pay per click is a method of paid advertising. One of the most well-known types of PPC is Google Adwords. RIC performs extensive keyword research to find the most valuable search terms for your industry and comes up with a strategic plan for your PPC campaign.
Social Media Management
Whether it’s Facebook, Twitter, Instagram, or Pinterest – social media is a fantastic way to promote your brand, drive traffic to your website, and generate business leads. RIC offers management programs for your social media sites as well as paid social media advertising.
Online Reputation Management
When people are searching for a product or service, a bad review can instantly drive them away. At RIC, we work hard to promote good reviews and manage your online reputation so that you don’t have to worry about negative feedback.
Building profitable customer relationships start with communication. Email marketing is the most effective way to stay in touch with your clients and reach out to them on a regular basis. The RIC team creates custom branded email templates to help you market successfully to your clientele.
How Will I Benefit from Digital Marketing?
One of the main benefits of digital marketing compared with offline marketing is that it allows you to view accurate results in real time. With offline marketing campaigns such as newspaper ads or brochures, it is extremely challenging to estimate how many people have viewed your advertisement, and even more difficult to determine how many leads it generated. It can be frustrating to spend money on a campaign that you aren’t sure is generating any income for you.
Digital marketing allows you to monitor your online traffic and leads, and therefore measure the value of each marketing effort. With resources like Google Analytics and Google Webmaster Tools, you can see exactly how many people are visiting your site and where all of your traffic and leads are coming from.
Ric Digital Solutions works hard to create a customized digital marketing solution for your company. We will work with you one on one to discover which marketing strategies work best for your business and your budget. Since we are a full-service website company, we can help you every step of the way. From designing a responsive and modern website to setting up social media profiles, creating optimized content for your website, and managing your SEO, PPC, and email marketing campaigns – we have experts in each of these fields to offer you customized solutions.
Contact us today to speak to a web specialist and get started on your free quote!